Digital marketing web and social campaigns for Visa’s internal learning platform.
Website design for home appliances distributing company.
From an early age, I have been curious about some big questions. I researched and designed these histomaps on various topics in science, religion and philosophy. Zoom into the maps (Cmd + +) and drag to view. View micro-site
20+ years of global design experience connecting strategy, brand, digital and product design—past work spans Apple, IDEO, Interbrand, Intuit, PMI and Visa.
As an AI-native designer and transformation leader, my goal is to help clients, agencies and enterprises redesign customer experiences, applying AI where it meaningfully improves the journey and supports scalable design and business goals.
I have global experience connecting strategy, brand, digital product, and service experiences. I translate complex business goals into human-centered customer journeys, scalable design systems, visual identities, digital products, and integrated communications that drive adoption, engagement, and growth.
I bring hands-on experience across UX/UI, product design, experience strategy, brand systems, lifecycle marketing, content, and cross-functional delivery for organizations including Visa, Project Management Institute, Intuit, Apple, IDEO, and early-stage ventures.
I enjoy helping teams identify where AI can improve customer interactions, content, personalization, and service journeys—then shaping practical, trusted, brand-aligned experiences from concept through implementation.
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