A human-centered, AI-enabled case hub for life-insurance advisors. I designed the brand, visual identity, design system and product concept, end-to-end from its interviews, UX/UI to working prototype.
Digital marketing web and social campaigns for Visa’s internal learning platform.
Website design for home appliances distributing company.
From an early age, I have been curious about some big questions. I researched and designed these histomaps on various topics in science, religion and philosophy. Zoom (Cmd +) and drag to view. View website
AI-native designer with 20+ years connecting strategy, brand, digital and product design for Apple, IDEO, Interbrand, Intuit, PMI, Visa and early-stage ventures.
I help clients, agencies and enterprises redesign customer experiences, applying AI where it meaningfully improves the journey. I start from each client’s business goals and success metrics, then turn them into human-centered journeys, design systems, visual identities, digital products and integrated communications, measured by adoption, engagement and growth.
My work spans UX/UI, product design, brand systems, lifecycle marketing and content, from research and concept through implementation. I enjoy finding where AI can improve interactions, content, personalization and service, and then shaping it into experiences that are practical, trusted and on-brand.
AdvisorHub | Case Study Watch reel